Final day: Pay what you want for The Edinburgh Minute

Thanks to everyone who has used this week’s ‘pay what you want’ subscription offer. I’ll be adding a year to your subscription this week.

If you haven’t taken up the deal yet, today’s your last chance:

• You can either get 20% off as a new subscriber:

• Or as an existing subscriber, pay what you want here:

Already a subscriber? Consider the above box like a tip jar. Please don’t cancel and use the new deal. Instead, I will see your tip and I WILL ADD AN EXTRA YEAR TO YOUR SUBSCRIPTION THIS WEEK.

Why? Some readers tell me a fiver a month is not enough and that I’m selling myself short for putting in a 5am shift every day. So here’s a wee experiment. If you think the Minute is worth more, this week you can put your money where your mouth is! Please be sure to enter the email address you subscribe with, so I can manually add an extra year to your subscription. This is for an annual subscription (so £45 or more).

• How much should you pay? Normally it’s £45 a year. Perhaps consider the time the Minute has saved you, or the value it’s added to your social life. What’s that worth? The choice is yours. If you can’t afford either, no sweat. It will hopefully remain free thanks to the good people of Edinburgh stepping up.
• 🙏 Please treat it like an honesty box. I’m offering flexibility and massively trusting you here! And I do trust you to do the right thing, because I know you trust me to keep on delivering, as I have done daily for 500+ daily editions now. Your backing is why this thing works.

I love curating the Minute each morning. I spend most of each day getting the draft ready and replying to readers, then get up at 5am to update it with whatever happened overnight. It’s always fascinating to learn from the people who make Edinburgh a better place.

To everyone who’s ever sent something in, corrected my mistakes (so many typos), laughed along at tabloid weather forecasts / trashy clickbait in ‘local’ news or pledged to support - thank you! I can’t do this without you.

- Michael

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